Calculate your potential Instagram earnings from brand deals, affiliate marketing, bonuses, and Stars.
Is Instagram content creation right for you?
Moderate - Quality visuals expected
Highest - Premium rates available
Limited - Invite-only programs
Enter your Instagram stats to estimate your monthly income.
Note: Brand deals are the primary income source for Instagram creators. Platform bonuses are limited and invite-only.
Total views across all Reels this month
If you have Stars enabled
Annual Projection: $0
1K-10K followers
$50 - $500/mo
Small gifted collabs and micro-deals.
10K-50K followers
$500 - $2,500/mo
Regular paid partnerships possible.
50K-100K followers
$2,500 - $7,500/mo
Multiple brand deals. Premium rates.
100K-500K followers
$7,500 - $25K/mo
Ambassador deals. Product collabs.
500K+ followers
$25K - $100K+/mo
Celebrity-tier rates. Equity deals.
The primary income source for most Instagram creators. Rates depend heavily on follower count, engagement, and niche.
$100 - $10,000+ per Reel
Earn commission through affiliate links. Fashion, beauty, and lifestyle niches perform best.
5% - 20% commission per sale
Invite-only program that pays for Reels performance. Payments vary and are capped monthly.
~$0.01-$0.10 per 1K views (capped)
Viewers can send Stars during Reels and Lives. Requires meeting eligibility requirements.
$0.01 per Star
Sell your own products directly through Instagram. Tag products in posts and Reels.
Your margin (minus fees)
Offer exclusive content to paying subscribers. Set your own price ($0.99-$99.99/month).
70% of subscription revenue
Instagram's Reels bonus program (when available) pays approximately $0.01-$0.10 per 1,000 views, though rates vary significantly and the program is invite-only with caps. Most Instagram creators earn primarily through brand deals rather than direct platform payments.
There's no minimum follower count to earn from brand deals - nano-influencers with 1,000-10,000 followers can land paid partnerships. For Instagram's monetization features like Stars and bonuses, requirements vary but typically start around 10,000 followers and high engagement rates.
Sponsored post rates vary by follower count and engagement. Nano-influencers (1K-10K) earn $50-$250. Micro-influencers (10K-50K) earn $250-$1,000. Mid-tier (50K-500K) earn $1,000-$5,000. Mega (1M+) can command $10,000-$100,000+.
Instagram Stars are virtual gifts viewers can send during Reels and Lives. Creators earn $0.01 per Star. You need to be 18+, in an eligible country, have a professional account, and meet Instagram's partner monetization policies to access Stars.
Both platforms have earning potential. TikTok's Creator Rewards pays better for views ($0.40-1.00 per 1K vs Instagram's limited bonus program). However, Instagram often commands higher brand deal rates due to perceived audience quality and integrated shopping features. Many creators use both platforms.
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